1. Expand the ways you use Facebook beyond just getting “Likes” to your fan page:
2. A whole slew of creative ways to use Twitter to create buzz with your fan community and grow them viral:
This is what the big stars do, and it will work for you too. Start small and grow from there.
3. The 3rd tip is one of my own recent personal discoveries: SoundCloud. It’s like Youtube for sound files, with a good dose of Facebook mixed in, plus you have a personal inbox feature that’s like Dropbox. Receive any personal sound files from your friends… great for band collaboration as well as for building a fan base that can get preferred access to your new stuff.
What are your own favorite music promotion tools in the social media sphere? Share in the comments below!